“In the twentieth century per capita GDP was perhaps the supreme yardstick for evaluating national success. From this perspective, Singapore, each of whose citizens produces on average $56,000 worth of goods and services a year, is a more successful country than Costa Rica, whose citizens produce only $14,000 a year. But nowadays thinkers, politicians and even economists are calling to supplement or even replace GDP with GDH – gross domestic happiness. After all, what do people want? They don’t want to produce. They want to be happy. Production is important because it provides the material basis for happiness. But it is only the means, not the end. In one survey after another Costa Ricans report far higher levels of life satisfaction than Singaporeans. Would you rather be a highly productive but dissatisfied Singaporean, or a less productive but satisfied Costa Rican?
This kind of logic might drive humankind to make happiness its second main goal for the twenty-first century. At first glance this might seem a relatively easy project. If famine, plague and war are disappearing, if humankind experiences unprecedented peace and prosperity, and if life expectancy increases dramatically, surely all that will make humans happy, right?
Wrong. When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be happy. Material achievements alone will not satisfy us for long. Indeed, the blind pursuit of money, fame and pleasure will only make us miserable. Epicurus recommended, for example, to eat and drink in moderation, and to curb one’s sexual appetites. In the long run, a deep friendship will make us more content than a frenzied orgy. Epicurus outlined an entire ethic of dos and don’ts to guide people along the treacherous path to happiness.
Epicurus was apparently on to something. Being happy doesn’t come easy. Despite our unprecedented achievements in the last few decades, it is far from obvious that contemporary people are significantly more satisfied than their ancestors in bygone years. Indeed, it is an ominous sign that despite higher prosperity, comfort and security, the rate of suicide in the developed world is also much higher than in traditional societies.
In Peru, Guatemala, the Philippines and Albania – developing countries suffering from poverty and political instability – about one person in 100,000 commits suicide each year. In rich and peaceful countries such as Switzerland, France, Japan and New Zealand, twenty-five people per 100,000 take their own lives annually. In 1985 most South Koreans were poor, uneducated and tradition-bound, living under an authoritarian dictatorship. Today South Korea is a leading economic power, its citizens are among the best educated in the world, and it enjoys a stable and comparatively liberal democratic regime. Yet whereas in 1985 about nine South Koreans per 100,000 killed themselves, today the annual rate of suicide has more than tripled to thirty per 100,000.
**
“And even if we have overcome many of yesterday’s miseries, attaining positive happiness may be far more difficult than abolishing downright suffering. It took just a piece of bread to make a starving medieval peasant joyful. How do you bring joy to a bored, overpaid and overweight engineer? The second half of the twentieth century was a golden age for the USA. Victory in the Second World War, followed by an even more decisive victory in the Cold War, turned it into the leading global superpower. Between 1950 and 2000 American GDP grew from $2 trillion to $12 trillion. Real per capita income doubled. The newly invented contraceptive pill made sex freer than ever. Women, gays, African Americans and other minorities finally got a bigger slice of the American pie. A flood of cheap cars, refrigerators, air conditioners, vacuum cleaners, dishwashers, laundry machines, telephones, televisions and computers changed daily life almost beyond recognition. Yet studies have shown that American subjective well-being levels in the 1990s remained roughly the same as they were in the 1950s.”
**
The exciting sensations of the race are as transient as the blissful sensations of victory. The Don Juan enjoying the thrill of a one-night stand, the businessman enjoying biting his fingernails watching the Dow Jones rise and fall, and the gamer enjoying killing monsters on the computer screen will find no satisfaction remembering yesterday’s adventures. Like the rats pressing the pedal again and again, the “Don Juans, business tycoons and gamers need a new kick every day. Worse still, here too expectations adapt to conditions, and yesterday’s challenges all too quickly become today’s tedium. Perhaps the key to happiness is neither the race nor the gold medal, but rather combining the right doses of excitement and tranquillity; but most of us tend to jump all the way from stress to boredom and back, remaining as discontented with one as with the other.
If science is right and our happiness is determined by our biochemical system, then the only way to ensure lasting contentment is by rigging this system. Forget economic growth, social reforms and political revolutions: in order to raise global happiness levels, we need to manipulate human biochemistry. And this is exactly what we have begun doing over the last few decades. Fifty years ago psychiatric drugs carried a severe stigma. Today, that stigma has been broken. For better or worse, a growing percentage of the population is taking psychiatric medicines on a regular basis, not only to cure debilitating mental illnesses, but also to face more mundane depressions and the occasional blues.
For example, increasing numbers of schoolchildren take stimulants such as Ritalin. In 2011, 3.5 million American children were taking medications for ADHD (attention deficit hyperactivity disorder). In the UK the number rose from 92,000 in 1997 to 786,000 in 2012.38 The original aim had been to treat attention disorders, but today completely healthy kids take such medications to improve their performance and live up to the growing expectations of teachers and parents. Many object to this development and argue that the problem lies with the education system rather than with the children. If pupils suffer from attention disorders, stress and low grades, perhaps we ought to blame outdated teaching methods, overcrowded classrooms and an unnaturally fast tempo of life. Maybe we should modify the schools rather than the kids? It is interesting to see how the arguments have evolved. People have been quarrelling about education methods for thousands of years. Whether in ancient China or Victorian Britain, everybody had his or her pet method, and vehemently opposed all alternatives. Yet hitherto everybody still agreed on one thing: in order to improve education, we need to change the schools. Today, for the first time in history, at least some people think it would be more efficient to change the pupil's biochemistry."
