Ancient foragers were always sharp and attentive. Wandering in the forest in search of mushrooms, they sniffed the wind carefully and watched the ground intently. When they found a mushroom, they ate it with the utmost attention, aware of every little nuance of flavour, which could distinguish an edible mushroom from its poisonous cousin. Members of today’s affluent societies don’t need such keen awareness. We can go to the supermarket and buy any of a thousand different dishes, all supervised by the health authorities. But whatever we choose – Italian pizza or Thai noodles – we are likely to eat it in haste in front of the TV, hardly paying attention to the taste (which is why food producers are constantly inventing new exciting flavours, which might somehow pierce the curtain of indifference). Similarly, when going on holiday we can choose between thousands of amazing destinations. But wherever we go, we are likely to be playing with our smartphone instead of really seeing the place. We have more choice than ever before, but no matter what we choose, we have lost the ability to really pay attention to it.
