Pride of creation and ownership runs deep in human beings. When we make a meal from scratch or build a bookshelf, we smile and say to ourselves, “I am so proud of what I just made!” The question is: why do we take ownership in some cases and not others? At what point do we feel justified in taking pride in something we’ve worked on?
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The origami and Legos experiments taught us that we become attached to things that we invest effort in creating, and, once that happens, we start overvaluing these objects.